Reading Rainbow

As a lifelong bookworm myself, it was an absolute honor to work on this project. A custom surface pattern designed for the new season of Reading Rainbow, this print serves as the official signature wardrobe for host Mychal Threets throughout the series. The motifs are directly inspired by Reading Rainbow's iconic brand identity and program content. Turning reading into a visual adventure, whimsical books open up to release soaring butterflies, reveal magical castles, and scatter creative tools. Everything flows right from the pages, creating a sense of curiosity in motion that honors the legacy of the program. Watch it here!
© Embassy Row, LLC / Sony Pictures Television

Image source: @ReadingRainbowOfficial on YouTube

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