Meo Egg Packaging

Featured in SendPoints’ Packaging and Structure, this innovative concept aims to increase egg consumption among children through character-driven storytelling. The packaging introduces six unique personas—Hungry BBQ, Crying Chili, Wild Ranch, Sexy Honey, Baby Island, and Salty Pepper—each representing a specific dipping sauce flavor. By pairing hard-boiled eggs with these playful characters and their sauces, the design transforms a simple snack into an interactive and engaging mealtime experience.
© Chi Hey Lee
Meo Egg Packaging six character personas by Chi Hey Lee
Meo Egg Packaging kids friendly character driven packaging concept by Chi Hey Lee
Meo Egg Packaging Hungry BBQ and Crying Chili characters illustration by Chi Hey Lee
Meo Egg Packaging interactive mealtime design concept by Chi Hey Lee
Meo Egg Packaging structural design by Chi Hey Lee
Meo Egg Packaging structural design by Chi Hey Lee
Meo Egg Packaging product mockup by Chi Hey Lee
Meo Egg Packaging character design by Chi Hey Lee featured in SendPoints Packaging and Structure

Packaging and Structure by SendPoints

Meo Egg Packaging was selected for inclusion in this curated volume, which highlights global innovations in structural design and consumer interaction. The feature showcases the project’s unique character-driven approach to solving dietary challenges through creative branding.

SendPoints Packaging and Structure book featuring Meo Egg Packaging by Chi Hey Lee
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